Wednesday, October 08, 2008

TranquiliT = creativiT + versatiliT + simpliciT

during an afternoon of inspiration at the ritz carlton, i came up with a 3-part "ditty" to describe TranquiliT:

1. creativiT - this line is created with an active, graceful, chic muse (think audrey hepburn in eco-friendly and comfy knits) in mind. i also rely heavily on this quote by coco chanel: "fashion is not something that exists in dresses only. fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening." creative inspiration is constantly sought and found. the line offers all the chance to express their creative side as it is a must-have for the TranquiliT muse.

2. versatiliT - i love designs that can be worn multiple ways. front side back, back side front; tied various ways; as a dress, skirt or top; to bed, to black tie, to the beach, to the yoga mat; and reversible (coming soon). with each piece we produce at TranquiliT, i try to ensure you can wear the piece more than one way or that it is a must-have layering piece.

3. simpliciT - i want to ensure you find dressing to be easy and feel a sense of delight (rather than dread) every time you open your closet doors. traveling with TranquiliT is a snap. take your 3-5 favorite pieces and you can wear them in various ways for a whole week away - even in varied climates.

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