Sunday, June 03, 2012

tranquility du jour #244: personal branding

Welcome to the 244th edition of Tranquility du Jour. Today’s show features upcOMing happenings and Personal Branding with Robin Fisher Roffer.

Workshops + Retreats: Join moi  for a tranquilologie experience.

* 1:1 Mentoring 
* Creative + Conscious Business E-course
* Tranquilologie: A DIY Sprinkling of Everyday Tranquility E-course+ 
(+new issue releases 1st of each month)
* Tranquil Space Lifestyle E-course
* Spring Tranquilologie Seasonal Podcast

* 6-week Tranquilista Lifestyle E-course launches July 11 
* Summer Tranquilologie Seasonal Podcast July 12
* Tranquility Summer Camp July 19-22 (5 spots left)
* Art Journaling Playshop in DC July 28 
* Tranquility du Jour On the Road in Vegas August 11
* PIGS 20th Anniversary Fete in DC September 19
* 7-week Fall Creativity Circle in DC October 2
* Art + Yoga Cabin Retreat in West Virginia October 12-14 (5 spots left)
* Tranquil Space Foundation Celebration in DC October 24
* Art Journaling Playshop in DC November 3
* Yoga Retreat in India November 16-25

* Art + Yoga in Provence May 25-June 1 (registration opens next week)
* Art, Shopping + Yoga in Paris June 5-9 (registration opens next week)

Featured Tranquilista: 
The premiere brand strategist for the digital age and leading reinvention specialist, Robin Fisher Roffer provides the rocket fuel that has ignited the launch pad of dozens of brands all over the world.

As founder and CEO of Big Fish Marketing, Roffer has launched and reinvented brands such powerhouse companies as A&E, AMC, Aon, Animal Planet, Bloomberg, CB Richard Ellis Investors, CNN, Comedy Central, Discovery, Disney Channel, FX, History, Lifetime, MTV, Oxygen, Sony, TNT and TV Guide.

With a mission to help professionals reignite their careers, Roffer is a bestselling author, career consultant and sought after speaker. A pioneer of personal branding, she has written three books: MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success, THE FEARLESS FISH OUT OF WATER: How To Succeed When You’re The Only One Like You and REINVENT YOURSELF, a video eBook on iTunes for iPad and iPod.

Roffer develops and leads corporate training programs and workshops for top potentials and sales teams at powerhouse companies like Philips, Mattel, Cox Media and UBS. The programs teach executives how to build their own personal brands to create lasting impressions and increase revenue.
An acclaimed speaker and media personality on the topics of career reinvention and personal branding, Roffer often keynotes conferences for major corporations, business organizations and universities. She appears as a career expert on national TV and radio shows, and is a contributing career writer for Martha Stewart’s Whole Living magazine.

Prior to founding Big Fish, Roffer was Manager of Creative Services for TNT. There she crafted advertising campaigns designed to create awareness for TNT’s original movies. Later she directed affiliate-aimed advertising and promotion for CNN, Headline News, TNT and TBS.

Roffer left Turner in 1992 to start Big Fish Marketing. With her former employer among her first clients, she struck out on her own with industry insider experience and an entertainment point-of-view. Today her client roster includes over 25 TV networks, along with companies from the worlds of energy, insurance and finance.

Savvy Sources:
Twitter: @robinroffer
Books: Fearless Fish Out of Water and Make a Name for Yourself
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OMwork: What are your takeaways from this podcast? How can you incorporate a dollop into your daily life? What is YOUR personal brand?

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