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Thursday, May 18, 2006

hip tranquil chick podcast #32: be your authentic brand

HTC: May 18, 2006 Shownotes

Welcome to the 32nd edition of the Hip Tranquil Chick podcast: a guide to life on and off the yoga mat. Produced from theTranquil Space Yoga Studio in Washington, DC.

Today’s podcast is an interview with Lauren Cerand of on creating and communicating a personal brand, topped of with a pose of the podcast, hip tranquil chick suggestions, hip tranquil chick chat, and fun podsafe music! View our shownotes at

Lauren Cerand is an independent public relations representative, consultant and writer based in New York.

Her clients are a mix of creative professionals such as authors, filmmakers, artists and others that includes a bestselling nonfiction author, award-winning novelists, an acclaimed contemporary art gallery, and a director featured at the Sundance film festival.

Lauren specializes in generating initial buzz and building sustained attention for projects and individuals. She has extensive experience in generating online coverage and producing events, and has placed her clients in major print and broadcast outlets including National Public Radio, The New York Times and The Daily Show with Jon Stewart.

She writes about art, politics and style at

Pose of the Podcast:
Destressing at Your Desk!

Hip Tranquil Chick Suggestions:

Make a Name for Yourself

by Robin Fisher Roffer

Emotional Branding
by Marc Gobe

The Power of Purpose
by Peter S. Temes

Hip Tranquil Chick Chat:
“I just wanted to take a quick moment to thank you for this incredible blog and for everything you share. I discovered your little spot several months ago by accident. I remember googling something completely unrelated to yoga and somehow your site came up. The short blurb was enough to prompt me to click on the link, and I've been hooked ever since. As I was milling through your previous posts and podcasts (I never knew there was such a thing before your site), I became so engrossed by your journey and your unique take on life. I also saw many things I could relate to - a love of yoga, a desire to make an impact on people and help them better their lives, a love of animals, and even a stint in the legal world.

I think what really connected me to your site was my own personal situation. As a young attorney, I encountered a first job that really tore me apart. The inevitable happened, and I found myself jobless and full of self-doubt. As I discern my next step (do I even want to stay in law?), I know without a doubt that taking care of myself mentally, spiritually, and physically should never be sacrificed for a job - something I learned the hard way. I found your site at an ideal time when I was (am) looking for a little direction, and, though I am not one to normally make myself known (yes, I really am an attorney), I just want to say thanks for all that you do. Good luck with your new book, and I can't wait to give it a read.”

We’ve expanded the community to MySpace, please connect with me virtually there, too!

Get the tranquiliT times delivered straight to your inbox, keep abreast of upcoming events, and get pre-ordering info of the book at

For all you local gals, I’m offering a hip tranquil chick creativity circle every other Saturday in June-July, details at

Heading to Chicago for the Midwest Yoga Conference in June, please come see me!

Be in touch—share your hip tranquil chickness with me at or in the comments section of

To close out the show, we’re playing podsafe music---by new and independent artists who are sharing their music through podcasting from the Podsafe Music Network. Today’s selection is Down by Endless Blue. You can learn more this week's featured artist, including how to get more of their music, at

Thanks for joining me for the 32nd edition of the Hip Tranquil Chick podcast. Namaste!

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