After watching an episode of The Modern Girl's Guide to Life with a segment on how to buy a ring for yourself, I couldn't get the thought out of my mind. I was smitten. As a girl who fully embraces self-care but also loves simplicity and lives somewhat frugally, I debated this indulgence. However, after a few weeks of discussing it with friends, I decided to take the plunge. It arrived yesterday and I am truly in love with this symbolic gesture.
I've since learned that De Beers, the diamond industry mega corporation, launched a successful right-hand ring advertising campaign with ads that state, "Your left hand says 'we.' Your right hand says 'me.' Your left hand rocks the cradle. Your right hand rules the world." Clearly their message is that the right-hand ring signifies independence and power, along with a token of love from you to you. What an amazing concept! Why am I just now learning about this grand message?
Am I just another follower buying into the latest marketing scheme for women? I don't think so since I've just found out about these ads after making my purchase decision. However, I did love the concept once I was exposed to it via the light and fun TV show. Hmmmm. Either way, I share this experience with you as encouragement to explore tradition, to make decisions that may be deemed trite or controversial, and to indulge yourself occasionally. Happy blinging baby.